10 keywords

-Representation:
The process by whereby the media constructs version of people.

-Radical femenism:
A femenist perspective that sees men as the enemy who have used patriachy and the traditional family structure to suppress all women, regardless of class, culture or ethnicity

-Post femenism:
Part of the postmodern perspective which takes the achievements of feminism for granted and views it as ineffective in explaining the current condition of women and the many identity choices they face.

-Mulvey, Laura:
femenist academic and media and film critic, responsible for developing theories of the male gaze in her 1975 essay 'Visual Pleasure' and 'Narrative Cinema'.

-Marxist femenism:
A femenist perspective which sees capitalism as the principle source of gender inequalities.
* In a capitalist class hierachy, women are seen as being subordinate to men and serving the male workforce in terms of low-paid, low-status employment and unpaid domestic labour and child rearing.
*Domestic violence against women is seen to be the result of the powerless male workforce exercising its fustration on the famle sex rather than directing it at the class system.
*The media and culture industries serve the interest of capitalism by reinforcing traditional gender roles and supporting the status quo created by the dominant ideology.

-Male gaze:
*used by Laura Mulvey to describe what she saw as the male point of view adopted by the camera for the benefit of an assumed male audience.

-Gender consumption:
the way that gender affects our consumption of media texts.

-Femme fatale:
in french film noir theory a famale character who uses her sexuality, often in devious, disreputable, secretive ways, to achieve the ends she desires.

-Active audience theory:
This audience theory sees the audience as active participants in the process of deconding and making sense of media texts. This can be relevent to my study because while im talkin about audience i can say how they active audience would consume the text in different ways e.gg. feminist could say that females are becoming more powerful.

-Stereotype:
The social classification of a group of people by identifying common characteristics and universily applying them in an often over simplified and genralised way. This is linked to my study because i will be talkin about the stereotypes that the females in my text are associated with for example sexual objects etc.